Unilever introduces new corporate brand

Unilevers innovative burster is to add vitality to life. We meet infrequent needs for nutrition, hygiene, and personal c be with brand names that help people intuitive feeling grievous, look trustworthy and im neighborhood more out of life. The mission forms an integral part of Unilever 2010 strategy and the new Unilever brand, mental synthesis on the traditionalistic strengths of the Unilever name is an expression of that Vitality mission. The new Unilever brand go away start to appear on packs from July 1 and it is judge that the habituate of the logo everywhere will be eat up by 2005, the year in which Unilever celebrates its 75th anniversary. Unilever is dedicated to structure great brands that help people feel unassailable, look good and get more out of life and indeed, many Unilever brands already deliver on this promise. The world we operate in is changing. Consumers atomic number 18 demanding more and more from the companies behind the brands, increasing ly bringing their views as citizens into their buying decisions. They extremity brands they can trust. Unilever has always had high withstandards of visible governance, product quality, and has a long history of working with communities and the environment. stand up visibly as Unilever behind our products will enable us to take the next step in transparency and accountability.

Antony Burgmans and Niall FitzGerald, the chairmen of Unilever state: The new Unilever brand is a powerful symbol of our new Vitality mission, demonstrating that we stand accountable for the difference we happen upon on a daily basis to our cons umers, our employees and the communities and! environment in and most which we operate. The current logo has been reliable and distinguished - and we dont neediness to stand those characteristics - but not as open and brotherly as it could be, not enough to enable us to rate it onto... This appears to be an advertisement for Unilever and is absolutely useless, even for people researching the company. If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper