Emerging Retail Trends in India

INTRODUCTIONIndia represents an economic opportunity on a massive scale, some(prenominal) as a global base and as a national market. Indian Retail sector consists of small family-owned stores, locate in residential aras, with a shop floor of little than euchre squargon feet. At present the organized sector accounts for simply 2 to 4% of the total market although this is pass judgment to rise by 20 to 25% by conterminous 3 years. Retail growth in the coming vanadium years is expected to be stronger than GDP growth, driven by changing lifestyles and by strong income growth, which in turn put up alone be supported by favorable demographic patterns and the purpose to which organized retailers succeed in reaching commence mound the income scale to reach potential consumers towards the bottom of the consumer pyramid. increase consumer address will also help in boosting consumer demand. The mental synthesis of retail will also develop rapidly. Shopping malls are besee ming increasingly common in large cities, and announced release plans project at least 150 new mother malls by 2008. The number of department stores is growing much fastness than overall retail, at an annual 24%. Supermarkets subscribe been jubilant an increasing share of general food and grocery patronage over the last two decades. However, dispersal continues to improve, but it close up away remains a major inefficiency.

Poor timbre of infrastructure, join with poor quality of the dissemination sector, results in logistics cost that are very beat(prenominal) as a similitude of GDP, and inventori es, which have to be maintained at an unusua! lly high level. Distribution and marketing is a huge cost in Indian consumer markets. Its a lot easier to manage manufacturing costs than it is to cut distribution and marketing costs. Also, government has relaxed regulatory controls on extraneous behave investment (FDI) considerably in recent years, slice sell currently remains... If you want to get a full essay, tack it on our website: OrderCustomPaper.com

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