Brand and Indian Medical Association

Dettol Introduction Dettol is a brand which has been protecting India for more than 75 years. DETTOL is a brand of Reckitt Benckiser and has stood for trusted security measures in India since 1933. The brand is endorsed by the Indian Medical Association and has consistently been voted as one of Indias Most Trusted Brands (ORG Marg Brand Equity Survey). Introduced in 1933, initially employ for cuts and wounds, Dettol soon took a life of its own in every Indian home. Families used it in myriad ways of wherever they felt the train for disinfection.Interestingly this multi-usage of Dettol Antiseptic transparent paved the way for the next generation of Dettol Dettol liquid ecstasys was natural in 1984, giving consumers the same trusted testimonial for a blow% bath. Soon followed Dettol Shaving Cream for protection during shaving and Dettol Plasters. Dettol Liquid apply wash came in 1994 for protection in every hand wash and recently in 2007 Dettol Body Wash was introduced offer ing the protection of bathing in a modern, convenient format. Sources of information Methods of production a.Raw existent With a soft nature, each soap contains healthy ingredient, help bug outing the bacteria and removing dirty and other harmful material turn bathing. imbibe international advanced anti-bacteria technology, the high-effective agent not only can kill the bacteria when washing, but also can form a protection in the surface, resisting the bacteria during the next 24 hours. Add natural harvesting essence and nourishing ingredient, which penetrates into the skin from outside to inside. b. Machine Competitor Savlon, Suthol Soap industryLifebuoy, Lux, Santoor, Savlon, & Gogrej No. 1 Advertisement Dettol advertising starting in 1960s has centered on educating consumers on the need for protection from germs, while offering solutions to manage the problem of germs wherever and whenever they may occur. Starting so and till now Dettol advertising has celebrated the role of a find in protecting her family Dettol launched Dettol Surakshit Parivar, a nationwide campaign, in association with Indian Medical Association (IMA) Problems Solutions Our suggestions Conclusions