Essay --

vacuum tube is the largest unmarried branded international sandwich fast food restaurant franchise. They to begin with sell submarine sandwiches and salads. They are the fastest growing franchises in the area with 40735 restaurants in 102 countries. tubing was started by an ambitious 17 year experienced high school graduate, Fred Deluca , in 1965. He started this business partly because he needed bullion to aid his education fees. Fred Deluca approached his friend, Dr. Buck, to borrow a k dollars to start the business. They eventually became business partners and undecided Petes Super Submarines. They opened a sustain outlet and they changed the name to SUBWAY, coloured bright yellow. This is to inveigle more customers with their companys name.Background informationThe underpass narration started in 1965 in Bridgeport, Connecticut during August. 17 year old Fred DeLuca woolgather of becoming a medical doctor. He was in need of money as he had to pay for his tuition so h e worked in a hardware store. He could only afford lunch at McDonalds even though he had his salary. This gave him an idea of runway a fast-food venture that provides ruin and healthier food. He got the solution during his family barbecue in a conversation with a family friend, Dr. Peter Buck. Peter then loaned him a $1000 which was enough to open a shop in Bridgeport, which was named Petes Submarine after Peter Buck. But it was later changed to Petes Subway as the transportation system was nearby in New York.In 1966, Fred and Peter made enough money to open a second store, but they knew it was in a poor location. They found a better location and it was opened till today. Fred continued attending his college while running Subway at the same time. By 1973, he and Buck managed to ha... ... their stores in spite of appearance few miles because it is much more convenient. DemographicSubway segment their mart demographically by providing different foods. For example, Subway in India does not have yell and Subway in Malaysia does not have pork because of their religion and beliefs.PsychographicSubway is able to segment their market on eating habits. Health sure people are more likely to buy Subway as it is fresh rather than buying a burger which is oily and unhealthy. BehavioralSubway knows that busy people, parties and events need food. That is why they provide catering services.Positioning strategySubways strategy is making their food as fresh as possible. They cook their breads fresh daily, they offer more ingredient than any other of their enemy and their customers can customize their own sandwich which gives them more freedom of choice.